New Got Milk Campaign
The campaign features four celebrities chosen for their physiques and appeal to teenagers: the soccer star David Beckham; Alex Rodriguez, the Yankees third baseman; Sasha Cohen, the ice skater; and Carrie Underwood from “American Idol.
The ads will make their debut in the September issues of magazines read by teenagers, like Blender, CosmoGirl, Seventeen, Electronic Gaming, Spin and Sports Illustrated for Kids. The celebrities will also appear in posters that will be distributed, through school food service directors, in more than 100,000 schools.
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